Bangladesh’s Ministry of Religious Affairs, with its advertising agency Grey (Dhaka) has produced a slick video that shows how posting anti-urination messages in Arabic is keeping the roads and walls clean. But how appropriate are such solutions?
A video titled ‘Language Matters’ has been making the rounds in Bangladeshi social-media circles. It explores the utility of Arabic warnings to ward off public urinators. The using of a religious misconception to prevent a social evil is clever. But what if it also reinforces and lends credence to that misconception?
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