Hamas – the Palestinian ‘Islamic’ organization, dubbed a terrorist one by the United States, had been planning a social media campaign. They were evidently planning to target English speakers and get them to engage actual Hamas leaders on Twitter. Hence the hashtag #AskHamas.
But before the campaign could even begin, the hashtag had been used over 5000 times. It has now gone viral. For all the wrong reasons.
It happened that news outlets picked up on the story last week and Israelis decided to have a little fun. They preempted Hamas and started tweeting with the hashtag. The World joined in minutes later.
But like with all things involving Palestine and Israel, it heated up. Some of it got very dark and hateful. Sometimes tweets started revealing vicious hatred against the Palestinian people in general.
Perhaps, this could be a good opportunity to really engage Hamas and give them a good idea of how the world views them. Regardless of the ineptitude, propaganda and marketing ploys, the opening of doors is a rare event in our world and must not be greeted with the hurling of racial slurs and verbal abuse.